Job Description Digital Marketing Expert – Luxury Real Estate

Job Title: Digital Marketing Expert – Luxury Real Estate

Location: Ahmedabad (Hybrid/Remote Optional)

Experience: Preferably 2–5 Years (Freshers can also apply)

Type: Full-Time

Industry: Luxury Real Estate

About PIKORUA Realty

PIKORUA Realty is not just a real estate consultancy – it's a statement of trust, taste, and timeless value. Serving HNWIs, NRIs, and elite clientele, we specialize in curating bespoke luxury property experiences across India. As we scale toward our ₹500 Cr vision, we’re looking for digital leaders who think big and deliver bigger.

Role Overview

We're looking for a strategic, creative, and data-driven Digital Marketing Expert who can elevate our online presence, drive qualified luxury leads, and tell our brand story with elegance and impact. You’ll own our digital ecosystem — from our website and SEO to high-impact social media campaigns and performance marketing.

Key Responsibilities

Digital Strategy & Brand Positioning

Develop and execute a digital marketing roadmap aligned with business objectives and luxury positioning.

Create high-conversion funnels to generate leads from UHNWIs and NRI segments.

Own brand messaging across digital touchpoints: website, social media, email, and paid ads.

Social Media Marketing

Curate and manage visually stunning Instagram, LinkedIn, Facebook, and YouTube accounts.

Plan and execute daily posts, stories, reels, and luxury showcase campaigns.

Monitor analytics, engagement metrics, and constantly optimize performance.

Website & SEO

Work with developers/designers to keep the website dynamic, SEO-optimized, and reflective of our luxury tone.

Regularly update property listings, blogs, and visual assets.

Performance & Paid Marketing

Run Meta, Google Ads, and other PPC campaigns to generate verified leads.

A/B test landing pages, ad creatives, and CTAs for better ROI.

Track KPIs like CPL, ROAS, bounce rate, and MQL to SQL conversion.

Content Creation & Campaigns

Collaborate with creative teams to ideate brand campaigns, storytelling reels, and high-end property showcases.

Manage monthly content calendars, festival campaigns, and influencer tie-ups if needed.

Automation & Tools

Implement marketing automation tools (CRM, WhatsApp API, Chatbots) to streamline lead nurturing.

Explore AI tools for video editing, captioning, and lead scoring.

Ideal Candidate Profile

2–5 years of digital marketing experience, ideally in real estate, hospitality, or luxury sectors.

Strong command over performance marketing (Meta + Google), content strategy, and creative thinking.

Proficiency in tools like Canva, Meta Ads Manager, Google Analytics, CRM platforms, and basic automation tools.

Deep understanding of premium clientele behavior and luxury marketing tone.

A self-starter, disciplined, and performance-driven individual who can work independently.

Apply Now :